London based - marketing & brand specialist
Digital marketing professional with a practical eye for brand, content and customer connection. I combine thoughtful marketing ideas with hands-on execution.
Meet the mind behind the work ↓And in my bag?
You’ve seen the trend. Mine’s just more useful to a hiring manager than a lip balm and a receipt.
Hover a category to see what’s inside.
A note to future collaborators
Half-formed ideas, a blank-page brief, or "something like this, but not this" - that’s usually where the good work actually starts. Send it over messy. I’ll help turn it into a clear plan, a few real options and something you can actually look at, not just talk about.
See the work ↗Built from scratch
Not a case study of someone else’s work - an original brand, built start to finish: naming, identity, packaging, and a working interactive piece. This is 1 of 2 brand concepts in this portfolio - the second, Bamm-boo, sits inside its case study below.
The full build
LOST/FOUNDA streetwear sneaker brand built around a single stunt: every drop is capped at 200 pairs - fifty hidden across the city for anyone to find and keep, the other 150 sold normally. No queue for the fifty, no ad spend, just a hunt that sells out the rest.
Sneaker culture already runs on scarcity - queues, raffles, resale markups. LOST/FOUND doesn’t invent that behaviour, it just makes it feel fair again. Instead of paying to skip a queue, you go and physically find the shoe. The hunt isn’t a marketing stunt bolted onto a normal launch - for fifty pairs of every drop, finding them is how they’re sold, not just how they’re marketed.
The four-point star reads as a compass - fitting for a brand built around finding your way to something. It works as a standalone icon on a lace tag, locks up with the wordmark for the site and packaging, and sits inside a badge for anything that needs a stamp rather than a full logo.
Every drop is capped at 200 pairs total - never more. Fifty are hidden across the city for the hunt. The other 150 go on sale normally, through the standard restock. That split is the whole engine: the 150 sell faster because people have just watched the city lose its mind over the other fifty, and the fifty stay pure hype - genuinely not for sale at any price, which is exactly why they get talked about.
On drop day, the fifty are hidden at real locations across one city - parks, tube stations, under benches, wedged into railings. Nothing goes on sale online that morning. At sunrise, the first clue posts: not a map pin, but a cropped, slightly-too-close photo of a landmark or street detail. A new clue drops every two hours. Whoever finds a pair keeps it, no charge - they just post proof with #LOSTFOUND to get reposted by the brand.
Forty-eight hours later, the standard online restock opens for everyone who didn’t find a pair in the city. The hunt drives the story; the restock still pays the bills.
It borrows real behaviour that already exists in this category - camping out, chasing restocks, trading tips in group chats - and channels it into something people can talk about that isn’t just "I paid resale price." It’s also a near-guaranteed local news hook: journalists cover "people are hunting for hidden trainers across the city" for free, because it’s a genuinely odd, photogenic story, not a press release.
The brand film, playing where it actually launched - swipe the laptop for the second cut, and see how it looks as a phone reel alongside it.
Cut 1 of 2 · on YouTube / desktop
Drop 01 - London, UK - ships in six premade colourways: Aurora, Eclipse, Rose Quartz, Ocean, Terrain and Ember. Prefer to design something nobody else picked? The customiser below builds a genuinely custom pair, body, star panel and sole included.
The brand had to work as an actual product line, not just a stunt - so here’s a working slice of the shoe itself. Pick a colourway for each part.
LOST/FOUND · CUSTOM-01
Hover each point for what actually happens.
This is the case study I’d point to for pure creative range: a completely different category, tone and visual language from the rest of this portfolio, built around one idea I could defend in a room - that the smartest launch mechanic is the one that turns a cost (hype, queues) into free earned content instead.
Where I add value
A mix of brand thinking, content instincts, and commercial curiosity - shaped by real work across B2B outreach, digital marketing, events, and customer engagement.
Currently
At Silpro, I support B2B marketing through lead generation, content, CRM and website development - helping create useful touchpoints from first hello to lasting relationship.
Explore experience ↗Case studies
Independent research and hands-on client work - spanning sustainable product development, business strategy, marketing analysis and brand work for Silpro.
A B2B company presentation I designed and built for Silpro, covering their 40+ years engineering precision silicone components for aerospace, rail, medical and infrastructure clients. I’m currently building out Silpro’s full website and manage all of their email marketing.
View the presentation ↗A product development study exploring what it would take to bring a biodegradable, bamboo-based diaper to market - then Bamm-boo, the full brand built to answer it, shop and all.
Read the case study ↗A business study mapping how Disney’s revenue reaches far beyond the box office - into parks, hospitality, real estate, cruise ships and consumer products.
Read the case study ↗A case study on Duolingo’s social-first strategy - how a single junior hire, an unused TikTok account and a "kill the mascot" stunt outperformed a traditional ad budget.
Read the case study ↗The person behind the work
I’m a creative, commercially minded marketer with an MSc in Marketing from the University of Kent. I like the detail behind a great idea as much as the idea itself.
My experience spans B2B lead generation, brand content, social media, email, market research, CRM and website projects. I enjoy finding the thread that makes a message feel clear, human and genuinely useful.
Whether I’m shaping an outreach plan, coordinating a busy event or polishing a customer touchpoint, I bring structure, warmth and a willingness to get stuck in.
Core skills
Education
University of Kent · 2024 - 2025
MGM University, Institute of Management & Research · 2021 - 2024
Certifications
Award-winning research
Special appreciation awardMy business study on Disney’s diversification strategy - More Than The Movies: Disney’s Diversified Empire ↗
Experience
Marketing Executive
I manage day-to-day marketing and operations across a portfolio of companies under Silpro, including generating invoices and running most of the group’s marketing activity. My work spans B2B lead generation, cold outreach, CRM management and content. I currently manage all of Silpro’s email marketing and I’m building out their new company website.
I also designed and built Silpro’s B2B company presentation, Silpro - Engineering Silicone Without Compromise ↗.
Marketing Associate & Personal Assistant
Planned social content and email marketing to promote events and build awareness. I coordinated supplier communication and event logistics, while using market and competitor research to identify opportunities for stronger customer engagement.
Marketing Intern
Supported outreach and client coordination for a luxury architectural design studio. I maintained CRM and contact lists, helped generate B2B leads, drafted social and email content, and assisted with professional communications for architect clients.
Photography Assistant, Volunteer
Assisted on university advertising photo and video shoots, supporting on-site delivery and liaising with academic staff to understand briefs. Contributed practical marketing ideas to campaign assets used on campus channels and selected billboards.
My imaginary swipe file
01 / THINGS I NOTICEHeinz’s 2026 World Cup packets - a tiny lesson in noticing what’s already in front of you.
hover for the example →Heinz noticed its ketchup and mustard packets are basically the same colours as a ref’s red and yellow cards - and that fans always complain one packet is never enough. So they made oversized "Penalty Packets," shaped like the cards, holding double the sauce. No FIFA sponsorship fee, no new product really - just a shape and a fan gripe they’d both been staring at for years.
One kiosk, one price list, and a lesson in reverse psychology.
hover for the example →A small Australian kiosk put up a sign: a coffee is $5, say "please" and it’s $4.50, add "good morning" too and it’s $4. No ad spend, just a joke about rude customers - and it ended up on the BBC. The lesson isn’t the price trick, it’s that the sign told a story anyone waiting in that queue wanted to share.
The smallest piece of copy with the biggest job to do.
hover for the example →My favourite recent one: "we messed up (in a good way)." It broke the pattern of every other subject line in my inbox that day - which is really all a subject line has to do.
Unsolicited opinions
02 / IF I RAN MARKETING FOR...The cheeky, slightly rude voice is the whole brand.
hover →I’d let the social team’s voice run through every official channel, not just the memes. Most low-cost airlines pay agencies to sound half as memorable as Ryanair’s own intern already does for free.
Every January, a brand that doesn’t need to apologise, apologises.
hover →I’d retire the premium-range PR and just tell the real story: a brand that never apologised for being affordable, in a year everyone suddenly cares about value again.
The coral pink one people spot across a bar and ask about.
hover →Monzo barely advertised in its early years - the hot-coral card did that job instead. People noticed it in the wild, asked what it was, and signed up. There’s now a whole secondary market for card holders just to protect the colour. A physical object out-marketing most paid campaigns is worth studying, not replacing.
Skip the headlines. Nobody needs convincing twice.
hover →I’d drop the culture-war press coverage entirely and just show the actual prices. Once someone sees what a pint costs, the argument is already over.
The exercise I run on every brief
03 / LISTEN → SHAPE → MAKE → LEARNI’d start by figuring out how they speak when nobody is asking them to sell anything - then work outward from there into message, look and feel.
Find the tension, language and little details people already care about - in reviews, comments and the gaps competitors leave.
Turn that insight into a clear idea, message or experience a team could actually brief against.
Build the thing - post, page, email, campaign, presentation or pitch - with the original idea still intact.
Look at what happened, ask why, then make the next version smarter. Nothing ships and just sits still.
Listen: the baristas keep joking that everyone’s oat milk order takes longer to say than to make. Shape: "we’ve made peace with oat milk" becomes the whole knowing, self-aware tone of the brand. Make: a menu board and a few posts that poke fun at the shop’s own queue, not the customer. Learn: regulars start tagging themselves in the joke instead of feeling talked at by it - that shift is the actual signal it worked.
Get in touch
I’m always happy to connect about marketing, brand and creative opportunities. If you’ve got a brief, a question, or simply want to say hello, my inbox is open.
sanghvi.diya.11@gmail.com ↗
