Can you actually sell
a diaper for £0.80?
Three small, real experiments in how positioning, audience and framing change what a product is worth. Pick a strategy, watch the price move, then try to guess who a product is really for. There\u2019s a twist in each one.
The centrepiece
The Marketing
Lab.
Three small, real experiments in how positioning, audience and framing change what a product is worth - click through, don’t just read about it.
Exercise one
LAB 01 / POSITIONINGLab 01 - Can you sell this?
It’s a diaper. Everyone knows what it does.
Current price
£0.25 per diaper
The challenge: now make someone willing to pay more.
Pick a strategy below.
Now imagine you’re the parent
Four propositions, side by side. Which one would you investigate further? There isn’t a correct answer - that’s the point. Marketing isn’t about making something look expensive, it’s about knowing which value proposition matters to a particular consumer.
Exercise two
LAB 02 / AUDIENCELab 02 - Same product. Different audience.
One product. Five possible audiences. Same LOST/FOUND sneaker, every time - only the story around it changes.
Exercise three
LAB 03 / ASSUMPTIONSLab 03 - Who is this for?
One product. No branding. No explanation.
Who do you think this brand is for?