●...
MAKE IT
MAKE SENSE.clarity is a creative choice.
MAKE SENSE.clarity is a creative choice.
Post 01 · a punchy brand thought
London based · marketing & brand
Diya
Sanghvi
Digital marketing professional with a practical eye for brand, content and customer connection. I combine thoughtful marketing ideas with hands-on execution.
Meet the mind behind the work ↓And in my purse?
The things I carry
say a lot about how I work.
A little practical, a little chaotic, always prepared. Think of this as my less-serious skills section.
CoffeeEnergy for ideas
NotebookIdeas before execution
PhoneAlways observing
Lip balmAttention to detail
ChargerReliable follow-through
Random receiptResearch everywhere
Where I add value
A mix of brand thinking, content instincts, and commercial curiosity - shaped by real work across B2B outreach, digital marketing, events, and customer engagement.
Currently
Building better
brand connections
At Silpro, I support B2B marketing through lead generation, content, CRM and website development - helping create useful touchpoints from first hello to lasting relationship.
Explore experience ↗A tiny strategy exercise
01 / THINK → MAKE → TESTIf a brand
were a person...
I’d start by figuring out how they speak when nobody is asking them to sell anything.
01Listen
Find the tension, language and little details people already care about.
02Shape
Turn that insight into a clear idea, message or experience.
03Make
Build the thing — post, page, email, campaign, presentation or pitch.
04Learn
Look at what happened, ask why, then make the next version smarter.
If I ran the feed
02 / SOCIAL PLAYGROUNDThree posts.
One little world.
Not a real client feed — just a glimpse at how I think visually.
@diya.makes.things
●...
NEW
DROPSMALL
DETAILS,
BIG FEELING.
DROPSMALL
DETAILS,
BIG FEELING.
Post 02 · product storytelling
●...
↗WHAT
WOULD YOU
CLICK?
WOULD YOU
CLICK?
Post 03 · curiosity as a hook
My imaginary swipe file
03 / THINGS I NOTICEI collect the little things
other people walk past.
A
The supermarket shelf
Why did my eyes land there first? Packaging, price, colour, placement — a tiny lesson in attention.
B
The sign in a café
One sentence can make something feel welcoming, confusing, funny or forgettable.
C
The email subject line
The smallest piece of copy often has the biggest job: earn the next second of attention.
Outside the job description
04 / HUMAN BITCURIOUS
+
HANDS-ON
+
HANDS-ON
I like making
things feel considered.
That applies whether I’m putting together a campaign, rearranging a room, building a website or finding a better way to explain something.
☕ always has a drink nearby✦ loves a good before / after↗ will redesign the thing just for fun♡ notices packaging in the wild
Tiny details I care about
05 / MICRO-MOMENTS01
A button that sounds human.
“Let’s talk” feels different from “Submit”. Words change the temperature of an interaction.
02
A presentation that breathes.
Good hierarchy gives an audience somewhere to look — and somewhere to pause.
03
A website with a reason to scroll.
Every section should earn its place. No filler just because there’s space.
Currently on my radar
06 / NOW01
Brand worlds
How visual language can make a business instantly recognisable.
02
Short-form storytelling
Making someone stop scrolling without shouting at them.
03
Useful websites
Simple journeys, clear copy and tiny interactions that feel good.
04
Better B2B
Making technical products easier to understand and remember.
A note to future collaborators
Bring me the messy brief.
I genuinely enjoy the bit where a vague “we need something” turns into a clear idea, a plan and something people can actually see.
See the work ↗good ideas
need room
to play.
need room
to play.
The person behind the work
Creative at heart,
curious by nature.
I’m a creative, commercially minded marketer with an MSc in Marketing from the University of Kent. I like the detail behind a great idea as much as the idea itself.
My experience spans B2B lead generation, brand content, social media, email, market research, CRM and website projects. I enjoy finding the thread that makes a message feel clear, human and genuinely useful.
Whether I’m shaping an outreach plan, coordinating a busy event or polishing a customer touchpoint, I bring structure, warmth and a willingness to get stuck in.
Core skills
Brand marketingDigital campaignsContent creationLead generationMarket researchSocial mediaEmail marketingCRM managementWebsite contentGoogle AnalyticsCanvaStakeholder management
Education
Postgraduate
MSc Marketing
University of Kent · 2024 - 2025
Bachelor of Business Administration
MGM University, Institute of Management & Research · 2021 - 2024
Award-winning research
Special appreciation award
More Than The Movies: Disney’s Diversified Empire
A business study on how The Walt Disney Company built its empire well beyond film - through theme parks, hospitality, real estate, cruise ships and consumer products. Recognised with a special appreciation award for the depth of the industry diversification analysis.
Read the case study ↗Experience
Learning by
doing the work.
Marketing Executive
Silpro
I manage day-to-day marketing and operations across a portfolio of companies under Silpro, including generating invoices and running most of the group’s marketing activity. My work spans B2B lead generation, cold outreach, CRM management and content. I currently manage all of Silpro’s email marketing and I’m building out their new company website.
I also designed and built Silpro’s B2B company presentation, Silpro - Engineering Silicone Without Compromise ↗.
Marketing Associate & Personal Assistant
The Loft Bar
Planned social content and email marketing to promote events and build awareness. I coordinated supplier communication and event logistics, while using market and competitor research to identify opportunities for stronger customer engagement.
Marketing Intern
Coffee Stains Design
Supported outreach and client coordination for a luxury architectural design studio. I maintained CRM and contact lists, helped generate B2B leads, drafted social and email content, and assisted with professional communications for architect clients.
Photography Assistant, Volunteer
University of Kent
Assisted on university advertising photo and video shoots, supporting on-site delivery and liaising with academic staff to understand briefs. Contributed practical marketing ideas to campaign assets used on campus channels and selected billboards.
Case studies
Selected work
closely examined.
Independent research, an original brand concept, and hands-on client work - spanning sustainable product development, brand identity, business strategy, marketing analysis and brand work for Silpro.
Bamm-boo: Soft As A Panda Hug
An original brand concept for a biodegradable bamboo nappy line, fronted by a mascot panda - built out with a working "build your bundle" picker rather than just a mood board.
Meet Bamm-boo ↗Silpro - Engineering Silicone Without Compromise
A B2B company presentation I designed and built for Silpro, covering their 40+ years engineering precision silicone components for aerospace, rail, medical and infrastructure clients. I’m currently building out Silpro’s full website and manage all of their email marketing.
View the presentation ↗Built to Break Down: the Case for Bamboo Diapers
A product development study exploring what it would take to bring a biodegradable, bamboo-based diaper to market - from material sourcing to marketing it without slipping into greenwashing.
Read the case study ↗More Than The Movies: Disney’s Diversified Empire
A business study mapping how Disney’s revenue reaches far beyond the box office - into parks, hospitality, real estate, cruise ships and consumer products.
Read the case study ↗The Ad Nobody Clocks As An Ad
A case study on IKEA’s quietly brilliant guerrilla marketing - full living rooms built into train platforms and bus stops that most commuters never clocked as an advert.
Read the case study ↗Get in touch
Have an idea?
Let’s talk.
I’m always happy to connect about marketing, brand and creative opportunities. If you’ve got a brief, a question, or simply want to say hello, my inbox is open.
sanghvi.diya.11@gmail.com ↗